We are a global retailer specializing in fashion and lifestyle electronics, dedicated to making the charm of fashion accessible to every individual. Leveraging on-demand manufacturing technology, we connect suppliers to our flexible supply chain, minimizing inventory waste and enabling us to offer an affordable product range to customers worldwide. Through our global offices, we cater to clients in more than 150 countries.
Our story
We hold the belief that the beauty of fashion should be within everyone’s reach, not just a privileged minority. When the company was established in 2011, we recognized that fashion enterprises had to make a choice between providing a wide range of options and alleviating inventory pressure and waste. We set out to change this situation by spearheading the development of alternative processes and technologies, thereby ushering fashion into the future.
Customers are the core of our business model, propelling our growth to a team of nearly 100 employees serving over 150 countries in less than a decade. Our digital-first approach allows us to serve customers wherever they are: on mobile devices, online, and through social media. We have emerged as one of the most popular shopping apps and continue to engage customers by delivering diverse content streams directly on the platform and ensuring the best online shopping experience.
Making the beauty of fashion accessible to all
Consumers no longer adhere to a single standard of what is “fashionable” or “beautiful”. We think that the clothes we wear are a reflection of our personalities, and we aim to empower everyone to explore and express their unique selves. To achieve this, we offer a vast array of options suitable for any weather or occasion.
Driving technological innovation
Our mission is to act as an industry leader and bring fashion into the contemporary era. We adopt cutting-edge technologies and processes in our design and sourcing efforts to keep abreast of consumer demands, produce goods promptly, and deliver products swiftly to any corner of the world. By developing proprietary logistics and e-commerce technologies, we are transforming the fashion industry and enhancing results for manufacturers, suppliers, and consumers alike.
Digitally supported agile supply chain
To meet market demand, we have constructed a fully digital supply chain that delivers products to our global customers in a fast and transparent manner. We utilize proprietary software to track sales and communicate with our factories in real time for small-batch orders. Our digital supply chain forms the core of our business model, enabling us to provide a wide variety of trendy styles without generating excessive inventory waste or making customers wait for weeks to receive their orders.
